Large format store opened at Auckland's Sylvia
Park showcasing home decorating, homeware and lifestyle products
under one roof.
Guthrie Bowron has opened a new large format concept store in
Auckland. The store incorporates the core product categories of
paint and wallpaper, curtains and blinds, and flooring together
with a selected range of bed and bath products, homewares and
furniture. The store delivers these decorating and lifestyle
products within a single store and in an inspirational
The store is located within the Apex Centre, opposite Sylvia
Park and is open 7 days a week, with late nights until 6pm on
Thursdays and Fridays. The Apex Centre houses a number of
complementary retailers such as Freedom, Spotlight, The Design
Store, Kitchen Things and Nood. It is located in close proximity to
several main arterial routes (Southern Motorway, South Eastern and
Mt Wellington highways) as well as being opposite New Zealand's
busiest shopping complex, Sylvia Park.
The store features a Colour Lab where exterior and interior
paints, stains and oils are mixed; Wallpaper Library showcasing the
largest range of wallpaper in New Zealand; a Curtain and Blind
department like no other, offering made to measure and ready-made
window treatments; and a Flooring area with an extensive sample
range of carpet, vinyls, timbers and laminates. In addition there
is a café and kids area together with an interesting mix of home
and lifestyle products such as Pure Fiji bath and body care,
Espirit bedding, and Bodum kitchen equipment.
Steve Salmon, CEO, of Guthrie Bowron says, "Seeing the store
finally take shape is just fantastic, and we are thrilled to open
the doors to the first ever Guthrie Bowron concept store. We
designed and created the store as a one-stop-shop for innovative
ideas for the home. The layout of the store has been designed
specifically for our customers by providing a comfortable and
creative place for them to find ways to personalise their
The store is managed by James Salmon who has extensive retail
experience within large format stores and national retail chains.
James has put in place an enthusiastic team with a passion for
decorating and homeware products.
Please feel free to call in and see James and the team, they
would be delighted to see you and discuss your decorating
For more information please contact:
About Guthrie Bowron Limited
Guthrie Bowron was founded in Dunedin in 1896. The business
operates over 50 stores throughout New Zealand retailing paint and
wallpaper, curtains and blinds, and flooring products to
do-it-yourself and do-it-for-me customers. The majority of stores
in the group are locally owned and operated by independent
franchisees. Two stores (Sylvia Park, Auckland and Whangarei) are
corporate owned. The group has strong market share in all of its
key categories and the Guthrie Bowron brand enjoys high recognition
and market awareness.
Additional information is available at www.guthriebowron.co.nz
About Waterman Capital
Waterman Capital is a New Zealand owned and based private equity
firm established by Matt Riley and Chris Marshall in 2004. It is
focused on investing in and adding value to mid-market businesses
in New Zealand. Waterman acquired 100% of the shares in Guthrie
Bowron Limited in May 2005 with a strategy of evolving the business
into a home decorating specialist. Waterman Capital was the first
manager appointed by the New Zealand Superannuation Fund (www.nzsuperfund.co.nz) for
its Expansion Capital Strategy in 2010.
For more information visit www.waterman.co.nz.